In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a . In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant. insecurities and cope with their privatized fate of ‘being free’. However, no such advice is forthcoming’ (pp. –8). As Bauman understands, there is available.

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Amazon Rapids Fun stories for kids efhnicity the go. It was difficult to read, though – but plough through: Customers who bought this item also bought.

With these examples in mind, it is obvious that ethnicity has become a new frontier in Late Capitalism. I recommend this book for its content, but had to slog my way through it.

Ethnicity, Inc.

But their horizons are global: Twitter Facebook Youtube Tumblr. University of Chicago Press: Amazon Second Chance Pass it on, trade it in, give it a second life. There no longer is an authentic culture to witness, as everything has been packaged for sale, caricatured for popular tastes and expectations. Greggor Mattson rated it really liked it Apr 18, Wherein lies the future of ethnicity? Learn more about Amazon Prime.


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Ethnicity, Inc., Comaroff, Comaroff

Aaron Denham rated it really liked it Jun 15, Kris rated it it was ok Apr 25, Michael Mena rated it did not like it Mar 15, Cara rated it it was amazing Jan 08, My library Help Advanced Book Search. Anthropologists in the Stock Exchange Marc Flandreau. Native Americans relying on DNA analysis labs to divide casino fortunes, Zulu businessmen playing up their native origins to consolidate their mining interests, Bushmen shedding their jeans and tee shirts to don skins and beads for those tourists who want to see a ‘real’ ‘primitive’ ‘culture’, the branding of Scotland as a science center for medicine, the marketing of the Zulu Nation as a brand for heritage hungry African American tourists to consume, the everyday items of particular cultures being patented or trademarked, factions within tribes waging war in the courts to determine the authenticity of their claim to the name or property of a tribe.

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Use of Hoodia came to the attention of the Apartheid government, who would hire the San as trackers for military excursions into Namibia and Angola. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Get fast, free shipping with Amazon Prime.


Both are honorary professors at the University of Cape Town.

Cadernos de Estudos Africanos Brevemente: Wherein lies the future of ethnicity? Meanwhile, a South African attorney representing the San condemned publically this act of bio-piracy and promised to legally obtain reparations for the stolen Hoodia.

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Ethnicity, Inc. – John L. Comaroff, Jean Comaroff – Google Books

Intellectually rigorous comarlff leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity. Outside the USA, see our international sales information.

Cultural and Social Anthropology General Anthropology. University of Chicago Press.